As a new digital health startup, BetterYou came to us with an idea—they wanted to help companies and organizations better understand their employees’ health and wellness needs. While the main goal was to help make employers more in-tune to their employees, the secondary goal was to create a tool that would help people intuitively achieve their goals. Not only does it help users track their day but it will eventually use machine-learning to help them identify trends so users can focus on becoming the best they can.
BetterYou came to us to help them build a brand identity and app prototype. As a startup, they need traction from investors and prospective clients.